Safety
A safety checklist for automated B2B lead buying
The controls every lead-buying automation should have: spending limits, duplicate protection, emergency stop, failure handling and respect for marketplace security.
Updated · 5 min read
Automating lead purchases saves time, but every action spends money. Before enabling any automation on your seller account, check that it has the following controls.
Spending controls
- A daily maximum and an hourly maximum number of actions, enforced on the server so that two browsers cannot exceed them together.
- An optional cooldown between actions.
- Limits per profile and for the whole account.
Duplicate protection
The same lead can appear more than once, for example after a page refresh. The tool should identify each lead and refuse to act on it twice, both locally and on the server.
Failure handling
- If a result cannot be confirmed, the action should be marked as unknown and never retried automatically.
- Repeated failures should pause automation (a circuit breaker) until a person reviews them.
- After a browser crash or restart, automation should not resume blindly.
An emergency stop
There should be one clearly visible button that stops all automation immediately and cancels anything pending, available to everyone on your team.
Respect for marketplace security
A trustworthy tool works only within your own signed-in session, never asks for your marketplace password, and stops when it meets a CAPTCHA, a sign-in page or another security check. Tools that try to get around these protections put your seller account at risk.
A full activity log
Every detected lead, decision and action should be logged with the reason, so you can review what happened and adjust your filters.